This is interesting, in that it is clearly an Apple Music Connect-like service. Apple has already done this with Sonos, now Audi. Perhaps someone in Sailsbury could email Tim Cook to get it on Naim devices. Premium market positioning does fit with Apple’s target market.
This has been on VW cars for well over a year; my '21 Tiguan, for example, along with Tidal. I prefer using it via Apple CarPlay though.
There are far more car owners than Naim owners.
Like Sonos users too.
I just feel native Apple Music on Naim would be a nice fit.