You’re correct re offshore sales markets (from UK), but this was around 15/16 years ago in most cases, when replacement parts were plentiful – now they’re not. Hence, I understand it’s Naim’s wish to only transit these items if it’s really necessary.
i.e. if it’s working at home and it gets broken in transit, it’s not 100% clear if Naim can repair it (it still seems so, but?) – see the insert below.