John Lewis now stocking Atom & Focal Chora

All our stores are indeed closed, Don, but Click & Collect is available at Oxford St (my store) and Peter Jones.

Waitrose and Oxford St Foodhall are open, of course, and C&C items can be picked up from most or all of their stores.

Outside the UK, that the case for the entire range unfortunately.

C&C not available for these items. Delivery only ATM.

Roger

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Good move, a quality UK product available in a reputable store.

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I donā€™t see a problem with the Musoā€™s and Unitiā€™s (or the whole catalog for that matter) being sold by a department store, what does it matter. A sale is a sale and if it helps Naim stay profitable good on them. They need revenue to remain in business and develop those black boxes that we all seem to love.

Wasnā€™t long ago purist complained about Porsche making SUVs and a sedans, however the truth is without them there may not have been any 911ā€™s.

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Iā€™m not sure that your analogy hold up. Itā€™s comparable, perhaps, to Naim branching out into the Uniti range, but this is comparable to Porche letting Halfords sell and service their cars instead of using their dealer network.

For me this takes the sale away from the Naim dealer who probably relies on these ā€œbread and butterā€ sales to make ends meet.

Eventually there will be no specialists around to sell the classic range of equipment.

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I guess what I was trying to say is that companies need to do whatā€™s necessary to survive in a tough market. The comparison is just an example of marketing and how changes can upset an existing customer base.

I definitely get that and I donā€™t have any answers other than I would only ever purchase Naim from a specialist Naim dealer.

This assumes the buyer would have stepped into a Naim dealer at all. The reality is the person buying from JL will probably never have visited a real Hi-Fi dealer before, but may seek one out after buying from JL.

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Maybe the Atom doesnā€™t look out of place in a shopping trolley surrounded by underwear.

Search was obviously being updated on the JL website when I had a look and still isnā€™t perfect. Searching for Naim youā€™ll now see the Atom but no mention of the speakers even as a suggestion. Search for Focal and you see the two bundles, when I searched Focal last night I only saw the 806 and no mention of the Atom.
The bundle with the 826 is great value, Ā£700 less than the two bought separately with some NAC A5 thrown in as well. Impressive.

I have never seen a shopping trolley in JL :wink:

Reminds me of the Father Ted Xmas special :grinning:

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As itā€™s John Lewis the correct term is lingerie :slight_smile:

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I suspect if you ask many dealers they donā€™t sell too many low end devicesā€¦ itā€™s the mid and high end they focus onā€¦ those are the products many consumers will associate with specialist retailers.
If I was wanting to buy a yacht, I wouldnā€™t pop down to John Lewis ā€¦ Iā€™d go to a specialist boat yard retailerā€¦ or using the watch analogy, if I was wanting to buy a Rolex Iā€™d go to (and need to) a specialist retailerā€¦ if I wanted a swatch, sure I could pop to JL.

I think the kind of customer likely to buy an Atom/Focal from JL is not likely to be a hifi enthusiast or the type to seek out exhaustive comparative dems, but the more well- heeled resident seeking a lifestyle purchase, minimal boxes but stylish with excellent sound, who are looking for more exclusivity and quality than, say, Bose. Thus, a small number which wonā€™t (I hope) have much impact on specialist hifi retailersā€¦which have a different marketā€¦ie, us. And long may the specialist dealers run!

JLā€™s competitors are not hifi dealers, after allā€¦more power to us both.

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And, I suspect, may have seen one of the many glowing reviews in the quality press and lifestyle mags.

As you say itā€™s a very different marketplace. I just hope JL are putting some effort in to the merchandising of this kit rather letting it gather dust.

I recollect visiting what was the Egyptian Grocerā€™s corner-store and the Linn area which was there then seemed to be housed in a grotto (of sorts) and was in no way comparable to the inviting sweet-shop nature of a good dealerā€™s store.

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ā€œAs you say itā€™s a very different marketplace. I just hope JL are putting some effort in to the merchandising of this kit rather letting it gather dustā€

Absolutely agree @HappyListener. I donā€™t think the environment of shopfloor is at all the best at showing audio quality - wish we had a small, bespoke listening area like the small salon we have in menswear.

Still, Iā€™ve had good conversations with customers buying Muso and Rega and have lightheartedly said to Bose customers
" see you in a month when youā€™ll be back
to hear a Naim! "

Problem is those dealers are reducing, I can see proā€™s and cons for Naim - but of course the decision may have been made further up the chain than Salisbury ā€¦

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