Most, if not all, of Naim’s competitors are quite happy (and successful) in producing only components and to leave the customer to buy the cables - including interconnects - of their choice. Naim is fairly unique in its philosophy of requiring, in the past, the use of speaker cables carefully matched to meet amp impedance/capacitance needs. This is no longer the case (with some notable exceptions) and to produce electronics that could only be safely used with own-brand cables would be economic suicide. Naim do not produce ‘the best’ cables out there, any more than they make ‘the best’ electronics; no manufacturer could ever claim that. What they do provide is a range of cables well-suited to their product; to suggest that the ‘best’ possible solution can only be had with Naim cables (or boxes, for that matter) is to ignore and belittle the advice and first-hand experience of many members of this forum.