Still don’t get the 11:00pm announcement. Only people in the Middle East, a few Russians and Chinese business men will be able to afford it.
Perhaps Clare Newsome could come forward and enlighten us as to the logic of it as she started the whole PR thing.
That reminds me - we never learned whose socks those are either.
Did your hat cause visual hallucinations HH or has there been an edit since you posted, perhaps you had another source, or just wishful thinking?
https://www.naimaudio.com/news/28004/naim-for-automobili-pininfarina
You could have tried a little and offered Pininfarina something like that - at least that would be retro
or a phono stage for an in car record changer would have been nice too.
Naim is part of a holding company now, it’s like anything else out there that gets consumed in this manner. The demographic that is targeted has potential to change. Tag Heur as an example was purchased by LVMH, now the watches are much higher in price and not attractive anymore. Hopefully the powers that be stay grounded.
Scott
Not sure who would be VERY excited about this news. I doubt anyone on here, nor the 150 people who might be able to afford it for that matter who probably don’t give a monkeys who designed the hi fi.
I’m sure it’s good PR, but for the rest of us it’s all a bit so what? Maybe next time it will be something for the masses.
Very wise words!
My thoughts exactly. But look on the bright side. They’ve not become Nacal, or “Naim - brought to you by Mark Levinson”.
It’s not my night…no 272 replacement and can’t get on the “fix your bike scheme” website either to get vouchers to get my much more environmentally friendly alternative roadworthy again. Perhaps I could fix the Qb I’ve just bought for my home office to it for my own alternative.
So exactly what is the marketing strategy behind associations with ultra high-end luxury products that can only be afforded by a tiny minority who don’t care about hi fi, and is a complete turn off to a loyal customer base? And to pretend this is a technology trickle-down exercise is insulting our intelligence.
I just don’t get it. Not heat, just incredulity.
I bought my first Naim amp in 1985, a Nait, I don’t find this a turnoff. It wasn’t a major announcement, just a Tweet from their PR person, and it’ll give Naim a serious funding stream for DSP R&D which will be of value at least in the Muso range and possibly in Uniti and other products. The tie up with this super car company I’ve never heard of doesn’t excite me, but I don’t see the negative side.
About as rivetting as a new Naim mug.
Real world hifi systems at affordable prices is what excites us here, bringing us closer to the studio or stage.
Sorry guys you hyped this up but this is of little interest to none than the affluent few. I drive a Vauxhall Corsa by the way. 55 plate with Vauxhall entertainment system!
Home is where i do my serious music listening, i focus on avoiding the potholes when driving.
Yes, you are quite right, in that I shouldn’t talk for all Naim loyal customers, but the majority of comments on here aren’t exactly supportive.
My comments are not related to this particular hyper car link up, but more related to a marketing strategy that is based on associations with ultra expensive luxury goods, who’s tiny customer base are unlikely to have a special interest in hifi and seems to alienate a significant proportion of a loyal customer base.
It’s a tried and true marketing strategy. Luxury goods makers associate with other luxury goods makers. And with “stars” such as sports figures, race car drivers, actors, etc. It’s done so often now-a-days, and has been for decades.
Marketing professionals could tell you specifically how it works. Just look at all the names plastered all over F1 cars. Start there
I submit that it doesn’t alienate anyone – it just gives people something to harp on about for the sport of it. I don’t think anyone will post the paperwork here where they’ve sold off their Naim system because of this association.
This kind of marketing strategy tends in impress wannabees but does not seem to impress most on here.
By alienate I mean towards a rather shallow Brand marketing strategy rather than an alienation towards Naim products. Those that have voiced their disappointment in this announcement are hardly going to sell their Naim rigs, as I am sure you know.
I’m really not sure about the trickledown thing, Naim Audio has been in Bentleys for years and I still can’t get one installed in a Merc, never mind a Toyota. It’s a case of trickle up I’m afraid, and the entry price has increased dramatically.
Agreed. I am simply saying that such high end partnerships do little if nothing for future developments in Naim mainstream hifi products, unlike Statement which gave trickle down benefits and the new Unitis which delivered trickle up benefits.
I would however accept that if partnerships like this deliver great profits that can be invested in R&D, then there is some merit, but I suspect it is a marketing and PR exercise.