RAJAR have published the data for 4th Qtr 2021
We can’t compare year on year - 4th Qtr 2020 to 4th Qtr 2021 - as RAJAR were on shutdown during that period
All Radio Listening - Share Platform (%) | ||
---|---|---|
Q3 2021 | Q4 2021 | |
FM | 34.2 | 35.6 |
All Digital | 65.8 | 64.4 |
DAB | 43.0 | 42.5 |
DTV | 4.7 | 5.1 |
Online | 18.1 | 16.9 |
Some slightly surprising numbers compared to 3rd Qtr 2021.
The big digital platforms have negative growth.
The other surprise is the FM platform has grown, however that was after a big drop in the previous Qtr & Year results