My friend is a music lover but definitely not an audiophile. She was never really particular about the sound quality of her music, but really appreciated all things looking sharp and with class.
I introduced her to the Muso QB2 and she instantly fell in love on how it looked. Without even hearing it, she bought one. She bought it for the good looks, and when she heard it play, was impressed with it. To her the looks took center stage, while the sound quality was just icing on the cake for her.
Last December, I mentioned to her about the Atom. I told her that it would give her proper stereo separation and all those “audiophile” stuff. As expected she was just ho-hum about the things I said and inquired a simple question; “So how does it look?”. I showed her some pictures of the Atom from the net, and mentioned the functionalities of it. Her eyes lit up, and she said “I want one!!!”
I delivered the Atom to her and lent her my old Mourdant Short bookshelf speakers. Upon powering up the Atom, updating its firmware to 3.8.3, and connecting it to her network, we started playing music. She was impressed and said “This is such a beautiful work of art! I love it!” She did not comment anything on how it sounded. It was all about the stunning looks. I left it at that.
A month has passed, and now she is hooked not only with the looks, but has really appreciated what I was mentioning from Day 1 about stereo separation vs. the QB2, and the enjoyment of having quality sound reproduction. Last month, we initially put the Mourdant Shorts on shelves, and now I was surprised to see them on dedicated stands in the middle of the room as she has started experimenting on the rule of thirds in speaker placement. She is now contemplating getting new speakers and cables. Our discussion has now graduated from mere looks of the Atom to how to maximize sound quality.
So there you go, a non-audiophile turned audiophile because of the Atom. It was originally purchased merely for its looks. But given its stellar performance, even the uninitiated can and will be able to appreciate the Atom.
Yes, Naim really did their homework in conceiving the Atom. This may be brand’s answer to entice music lovers and convert them to audiophiles. The Atom may be the entry point…. what’s next, proper separates…. NSC222….?