If TJ’s wave files are identical, then this would be a good argument for the existence of this thread. TJ might feel bad about that but he really shouldn’t, everyone of us here is affected by listening bias whether we like it or not.
The steps in that case could be as follows:
TJ read in a hifi magazine that the cleaning solution works:
When I first came across this product reading an article in a hifi magazine, the writer went some way to explain it could be down to getting rid of substance residue used within the manufacturing processes of CDs.
Factors of influence are:
a) It is mentioned in a hifi magazine, which has authority, so this contributes to a degree of confidence in the product
b) A technical sounding / plausible explanation is provided by the author
c) We all want to improve our sound, so we subconsciously prefer the outcome to be positive rather than neutral (or negative)
Because of the above, after buying the product, cleaning a CD and playing it back, it’s easier to interpret any perceived changes as improvements that are a result of the product used. A change could be for instance paying attention to different aspects of the music, or with more attention to specific details in the music.
When it has been concluded that the cleaned version is better, then it’s a small step to influence others to hear the same thing. Humans are really good at passing small subconscious suggestions to others in order to influence their behaviour. Factors that could influence another person’s subjective assessment:
- The order in which files are played, the last played track will have more emphasis and will therefore have an advantage
- Subtle aspects in communication: “Can you listen to this track? It sounds okay right? Ok now listen to this track, what do you think?”. The other person is then influenced to expect that the second track will be different, and likely in a positive way.
- Body language or tone of voice (some hifi dealers also use this to influence customers)
The same process happens in our own brains all the time when we assess things, and the effect is exaggerated in social situations due to peer influence.
I am convinced that if on the Naim forums a rumour would be started that a problem was discovered in the ND555 network chip which causes unintended harmonic artifacts, within a short amount of time various people would report that that is exactly what they have been experiencing.
There is also a general difference in approach that people employ when making assessments about provided claims:
- Sceptics: ‘Prove to me that claim X is true’ (and significant)
- Believers: ‘Prove to me that claim X is not true’ (and cannot be true)