You can reduce the impact of confirmation biases and ‘listening with your eyes’, but it takes some effort.
For most things, if I want to know whether it a real upgrade or twaddle, I have learned not to trust my first impression - you may think that you are a poor tester due to the various biases involved, but I am probably worse.
Thus, if I want an answer now, rather than waiting for weeks as reality starts to seep in, we do a test. I provide tea and cake and music, and do my best to keep hidden whether we are listening to which box or which cable. This may be easy or impossible of course, and we all know about confirmation biases, so it helps to include at least 1 listener who has a good ear but no knowledge of (or interest in) hifi.
Examples? CD rips versus CD player versus streaming?
Tellurium Q speaker cable in place of A5?
52 in place of 82?
XPSDR on NDX2 a yea or no?
High line interconnect?
80s DG CDs versus vinyl?
HRS anti-vibration record weight?
Collaro mat?
Cherry plinth/ Core/ Lingo4 versus Stiletto/ Keel/ Radikal? (Hard to do convincingly but the gap was obvious enough that that one was fairly easy).
250 versus 300DR?
Some WH cables (when WH existed)
HRS rubbery feet under boxes.
If you can’t hide the items (see Isoacouatic Gaias) then the consensus in favour of an upgrade has to be very strong.
Try to keep the question simple. Getting them to walk in from the kitchen (tea/coffee supplies) and sit down twice, and then tell us whether A was better than B, B beats A or Can’t Tell.
It helps if my audience firmly believes that I am too likely to be taken in by Woo salesmen and that the ideal result is to ‘prove’ that a particular item has no effect and should be returned at once. This produces smugness at not having been taken in and helping naive/ deaf Nick avoid wasting money.
I would try all this on the Entreq boxes, but my giggling and sneering during any test session would give the game away and make for a very unfair test.
Good luck!