Historical misappropriation

Am I alone? I hate it when some smart-Alec advertising outfit uses some prominent figure from the past to flog something to the masses.

My current hate is the series of adverts (something to do with electricity, I think) which portray Albert Einstein as a doddery comical old fool bamboozled by all this new shiny energy stuff. The radio ad versions also feature that old war horse, Angela Rippon alongside the Einstein actor with a music-hall comedic German accent. Appalling. :stuck_out_tongue_closed_eyes:

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Yes, I’ve seen the smart meters advert with ā€œEinsteinā€. Embarrassing.

We stream mostly from paid services so adverts are few and far between.

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For now I’d suggest. Many of them now have cheaper ad supported services.

I was rather annoyed the other day when I started watching a new season of 1923 that I had to sit through a trailer for something I had no interest in, especially as they’ve increased monthly costs recently. (Paramount +)

Prime Video is comical - ā€˜this feature will continue with limited interruptions’ - they mean adverts. If it wasn’t free with Prime membership I’d have ditched it.

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Oddly or not I had the same reaction to that advert. Angela may have been on it on the tv too looking as though she’d leapt out of a ā€˜Shake’n Vac’ commercial.

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Most adverts pass me by because I simply pay no attention. If I do notice one and it is bad, then I positively avoid the product. The occasional advert catches my eye/ear, and I might enjoy watching. But I can confidently say no TV advert has ever persuaded me to buy the advertised product.

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From where I’m sitting, the McCains ad for their Gourmet Triple Cooked Chips/Fries has an impact :yum:

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I have watched just one advert in the last 20 years (Jet2).

And that was because a friend of my son had the starring role.

We have an Einstein lookalike guy in an advert for a supermarkets chain.
The 20 seconds cart filling contest.
A challenge to space time.
:grin:

And he uses their shampoo!
:rofl:

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I like that old newsreader Sir Trevor McVitie in the McDonalds biscuit advert.

I must have watched 10,000 ads for pick up trucks in my life, yet to buy one lol

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1 must have seen 10s of thousands of ads covering many 1000s of different things and I don’t think ever bought a single one that I hadn’t already bought before seeing an ad.

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Historical misappropriation in ads is nothing compared with this behaviour in film :slight_smile:
Seems when making historical films today it’s important to ensure that actual history doesn’t get in the way of the ā€œstoryā€.
Just a shame today that ads are no longer entertaining, really miss the booze and tobacco ads, actually better than a lot of the programs they interrupted.

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Like others I can’t think of a single item I have ever bought on the back of an advert but then the intent is often subliminal brand awareness rather than a direct sale.

I’d like to think the things which got me into Naim were

  • my father taking me with him when purchasing a shotgun from a bloke in Ramsbottom. Lovely stone terrace run at the bottom of a hill and in the snug was a full Naim olive headphone system.
  • sitting at a hifi show in a central Manchester hotel and listening to a Naim olive system with a bloke who turned out to be Paul McCartney. Would have loved to find out if he ever became an owner but he certainly liked what he heard that day.
  • a full Naim weekend at Audio Counsel back when they were in Cheadle. Made friends, bought a full system.

At the back of my mind though I wonder if that all stemmed from brand awareness arising from single page adverts in hifi magazines. I can’t remember any of them but I read so broadly that surely I must have seen them.

I wonder how we’re all going to feel when Naim use a virtual Julian to push the white logo stuff :slight_smile:

Whilst the use of historical figures is pretty poor I do think it’s nothing new.

Agreed, in fact the first thought that most ads lead to in my head is ā€˜Right, I’m not buying one of those then…’.

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