If you buy a product that is several £k, and have taken the time to ensure it is the right choice, then you wouldn’t be planning to sell or trade it soon after you bought it!
Exactly this. I don’t care about resale values - I bought it to last a long time. I’m annoyed because I had to pay £1k more than someone who bought them before April 2025 or after January 2026. And the only way I can utilise my £1k ‘credit’ is to buy more new Naim gear that I had no intention of buying in the first place. To be clear, this sits with Naim not my dealer
100% of Naim customers cannot buy ex-demo or second hand - someone has to buy new gear. So while some may choose to buy second hand, those comments are not relevant to the issue at hand
I would think the general malaise in the current used hifi marketplace will have a significantly greater impact on trade in prices than Naim’s relatively modest price reductions.
Only have to look at dealers’ websites/bay stores to see stuff just not shifting, so they won’t be keen to increase their stockholding of such items, condition notwithstanding.
I bought my NC222 full price after an excellent demo at a dealer. It was the first piece of Naim kit I bought and I wouldn’t have dreamt of buying it without the demo, so I didn’t resent the fact that I could have bought it cheaper ex-dem/secondhand - quite the contrary.
Since around 1990 I have owned more Naim boxes than I can remember. It was fun. Most of it were second hand, or third hand etc…I managed to sell on, or exchange for something else.
If I had purchased NC combo at full price, getting that 1k credit note, I’d feel p*ssed, as why should I feel forced to buy more to get the credit ? thats a strange business model. I’m sure many would feel annoyed.
If you buy it used for half price, you get a demo for as long as you want. If you don’t like it, you sell it on and lose no money. If you like it, then you bought it for half price.
This must make launching a new product, which is always a nervous time even more challenging.
If a well placed and highly valued manufacturer like Naim is finding it can launch new products into the market and find they sit on shelves as the market waits to see where the price goes then it has ramifications throughout their dealer network.
Look at the Nait 50, there is a much commented thread on here lauding its ability but it ended up selling at nearly 1/3rd its launch price. Most of those units I’ll guess went from dealers with a large online presence, certainly my dealer couldn’t match those prices and saw it as a race to the bottom.
Now the NC after seeing price increase from launch is now back to original price, the Nova PE was I think 8.5 k and then being sold at around 5.5-6, no idea if that has reached its floor.
Think the industry is reflecting generally how tough it is out there.
Mostly likewise with a few exceptions for lesser gear and one vehicle. The latter was a new Durango that my girlfriend at the time encouraged me to buy off the showroom floor. I later regretted the outlay, but made up for it by keeping it for 21 years
Absolutely true. However, if more & more people buy used, then fewer and fewer units will be sold new.
Manufacturers, in this case Naim, then have less revenue and profit. Economies of (lack of) scale might cause manufacturing cost rises. Eventually this will cause the business to fail. If the business fails then who supports the product?
This forum is replete with any number saying Naim should do this, that or the other. Support decades old kit, etc. This all costs money. With drastically reduced new sales, where does this come from?
If the business fails, what happens to the value of all the boxes out there? Take a look at Auralic product prices since their failure.
We then move on to dealers. If they’re not making money from sales, then they will close. Many bang on about getting a demo. How’s that possible with no/few dealers?
Manufacturers need a flourishing new and used market (the latter supports new sales)
That’s absolutely true. I also think that Naim, and others, have increased thie prices too greatly over the past years, to the point where the market is ‘broken’. Price rises have come about as a result of cost rises, but also to try and retain revenue in a generally decreasing unit volume market place (for various reasons)
These recent Naim price reductions will be an attempt to address the above. It’s easy to see that the NC range has been overpriced; just look at all the ‘ex dem’ deals. These have been around since a few months after launch. Even now, NC250s struggle to sell (decent used) from dealers at £3.6k ish
We also need to remember the effect of the much lower cost Chinese products. I won’t buy them myself as I have mo wish to support the Chinese economy. Many do though. And many of those who so complain about fewer and fewer UK dealers, no local support, etc.