I am a big fan of the famous Roll Royce motto “quality will be remembered long after price has been forgotten”!
However the perceived value of quality is era-dependend in my opinion, what matters to people, to your target groups existing or new? That is then the essence of proper marketing, not the bad association people can have of it just being sales.
Genuine and recognisable is timeless, so IMO the biggest blunder Naim ever made was abandoning DINs and green lights for lifestyle, If I may be so blunt.
Ranting further, personally I would love to see all Uniti, Mu-So, automotive, custom install products move to a “FN Mu-So” brand (subtitled Focal-Naim), and then have Focal speakers (with their sustainable conus material) and oldskool green/DIN being Naim.
Seeing the almost Apple like approach of JV in Naim’s first products and marketing is a joy. For example “What’s in a Naim?” and by all means show these amazing inside-pics as well! Apple of course has matured into a behemoth with execs on yaughts, but at least they are insanely profitable, and they never have problems with component shortages.
So for heaven’s sake go to where younger people are and help them understand hifi as a quality with simple effective recognizable products that are not cheap but add real value, don’t lament or wait for it.
Some modern quicker business practises also help, as an example fix always waiting six weeks when ordering a basic cable or simple spare part via a dealer & distributor channel that doesn’t keep stock. Some other brands have an Amazon store for that, deliverd two days later is just good business and giving joy rather than punishment. Or the wrong recognisable - outdated existing Fraim finishes only. And make a flexible decent basic speaker cable, it’s a whole list of practical things also really…
End rant, this has been boiling up after restraint in months of several of these discussions here. I love classic Naim, as do others here, and hope they will continue to thrive. And kudos for maintaining this forum and factory visits even in more challenging times, much appreciated.