So What Is The Reason For The Switch From Green To White-Exactly?

Very curious to find out if Focal-Naim has publicly stated the reason for the switch from Green LED displays to White? Seems that most here on the forum (and most who have purchased Naim products in the past) prefer the green but I could be wrong .No need to change something if most DON’T want the change (and lose sales)

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  • 1 for green!

White light is so boring and looks like sheet…

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Seriously?

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I rather like the white. I really like the esthetics of the new classic line.

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More modern, fresh look?

It’s a mandatory requirement post brexit to use a white display instead of green.
Cyrus had to do the same; earlier model on the left.
IMG_8085

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The green reminds me of the original Amstrad computer screen :grin:

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It’s to reduce the visual impact in the room, a big stack of large black boxes in a room with green glowing lights would prompt a visitor to ask’what are those?’ But with a big stack of black boxes and white lights, the visitors will just think ‘they are serious about their wifi’ :wink:

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It’s simply an attempt to move away from the past.

The green logo worked from 1980s til 2023.

The white logo is the new era, corporate Focal/naim. Statement setting the feel.

Unfortunate as the brand has lost identity.

The Nova etc. showed the corporate direction of Focal\naim. White lights.

This has carried into NC and why is anyone surprised!?

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Doesn’t really work IMO if you have a number of ‘green’ units and then have a ‘white’ newcomer.
It can’t really cost much to give new purchasers the option of either…

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I think the OC looks better with the white logo than the NC does and vice versa with the green logo, in those doctored pics from various members :grinning:

Would seem simple to implement a dealer-installable green film over the white ones to allow for a “legacy” installation.

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Because the designers finally convinced Naim that the green looked totally naff.

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Green, red, white (Naim) & blue (Linn) on the rack. Rainbow Kali. Works well.

My first Naim box was a CB Nait with the white (non-lit) logo. Maybe they’re going back to their roots.

Is vinyl better than CD?

Oh sorry wrong thread.

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Change for change’s sake. Sure sign of suicidal management!

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Haha. I’m not convinced that applies to Naim at all as more people like the new styling and white than don’t. I’m in the dislike category but I fully acknowledge the response in general indicates they hit the right mark. My tastes notwithstanding, the market reaction proves they know what they are doing and did it right.

That said, your observation is a general truism. As it was explained to me by a senior manager decades ago, you can’t come into a management role and do nothing. Even if the department is a well oiled machine of efficiency. You have to “piss on the lamp post and mark your passing”. Managers can’t have their CV reading, did nothing and made no changes. This is why IT departments are forever migrating from Oracle to SAP and back again. No lower hanging fruit than, I initiated and oversaw a complex migration from Y to X.

Applies to most changes and can, in 90% of cases, be attributed to new manager taking a big wee on the post to further their progression more than intelligent change.

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This change in badge colour has nothing to do with the ego’s of transient managers, it simply marks the acknowledgement that Naim is no longer a small privately owned company steeped in an unchanging brand renowned for high quality and unrivalled customer service coupled with permanence and a strong sense of fixed ideas of what it offers - it is now owned by bean counters eager to maximise profit and growth even if that means foregoing the ideals its loyal customers cling to. The white logo is confirming our suspicions and deepest fears and I imagine the stalwarts at Salisbury fought hard to dissuade the new masters from this telegraphing of change.

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It’s worth bearing in mind that the change started many years ago now under different management, and first appeared with the Statement and original Mu-So. I guess it was felt it was time for a change and perhaps a return to the silvery white that Naim used back in the early days (until '88), but this time illuminated.

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