New Naim Audio Website

Fully agree :+1: Very unbalanced as is now.

On the Focal website there is a little R mark, which I believe is registered trademark. Naim doesn’t have one, so maybe the Naim logo isn’t trademarked.

A constructive (re)view is that it should have been thoroughly reviewed, tested, proof read prior to launch. It really wasn’t that difficult to do.

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I’d be very surprised if it weren’t.

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I would too, which makes it odd that there is no R.

Agree but it’s out there now so can’t change the course of events

Good to see feedback from members advising what changes should be made

Indeed. My constructive comment for @Richard.Dane was that this should have been put to forum members BEFORE the website went public.

Hopefully this farce won’t happen at the next iteration of the website


It’s not odd at all - many brands choose not to attach the R symbol or TM for Trade Mark to their logo in numerous places - a branded website is one of them. The legal side is covered at the bottom of the page like this.

© 2024 Naim Audio. All Rights Reserved.

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Thanks.

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So the odd thing is rather the presence of R in these types of contexts?

It depends on the company, and their legal protection requirements for a particular market.

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Statement links to product brochure rather than manual both from support and “product manual” link on the equipment page

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Yes, there are a number like this I’ve found. Thanks Ian.

This is not a speaker cable


And the only accessory that got additional text is NACA5 which feels bit odd. No offence NACA5.

Text and pictures are badly aligned too.

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The Intro Video

Naim have used videos on the website before this one - in my view, it’s not the best way to begin.

This latest one has a few Positives

Plenty of colour to liven up the sales of Black Boxes, intriguing images to grab attention, the Bentley link, a top of the range Statement, an Atom (?) with similar DNA, high quality design, all quite aspirational.

Negatives

The video auto plays when entering the website - which feels like you are being played an advert whether you want it or not + then there is the need / desire to locate the pause button to stop it.

The video flashes the imagery at a rapid pace, the editing is too quick.

Having moving people is fine, but they aren’t interacting with the products at all, they are in literally in two different universes. No one touches a remote or turns a volume dial, and even without sound on the website - no one is obviously reacting to music from a naim system.

There aren’t any New Classic products in this video!!!

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To me the images are thoroughly unpleasant to look at, even before they start moving. Then the movement, when it happens (and it sometimes doesn’t) is jerky and not nice. Some of this, I admit, may be just personal taste, but there you go. I don’t like it!

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As per my opening post, please could members here stick to strictly constructive criticism of the actual website. Thanks.

I’m trying my best Richard, I promise!

On a practical note, for me the factual intormation is what’s most lacking here, and what I would mostly want from the website, making this iteration of greatly reduced value.
The lack of a rear view image to help with understanding connections is a glaring omission in this respect.
The removal of the button that takes you to the Support thing is another. There were poor substitutes for a proper manual, rarely updated or corrected, as discussed here in the past, but they were better than nothing. Perhaps they are still there somewhere, but I haven’t found them, and a link from the main product page would surely be the best way to make them available.

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To be fair it’s probably difficult to resist temptation given the number of factual errors reported so far.

Exposed HTML tags, really?

My constructive criticism having experience in intranet and internet websites for a FTSE100 company is to take it down and fix it properly to avoid futher embarrassment.

I’d have had my arse kicked for this! :face_with_hand_over_mouth:

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I was surprised to see flashy videos we can’t even put a moving picture gif on here. :roll_eyes:

Continuing the discussion from FORUM RULES - Please Read & Follow:

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