I think I might have unknowingly moved house.
Search for reseller, use geolocation, apparently, just north of Bristol, my nearest reseller is Acoustic Streams!
Iām not sure of the value of having sources categorised differently from separates. The former are also the latter.
Did naim launch this new website on the 1st?
Somehow I donāt think the main products page quite reflects the solid basic products youād start with leading up to more aspirational ones.
I honestly canāt imagine the amount of time it would take to revamp/refresh a corporate website from a design viewpoint, but it should include thorough testing, and the web design company may not be best placed to do so as the designers will not see blatant errors that seasoned product users will spot instantly.
Has the website design company changed?
There is a section on upgrade path under other ressources (sic). It refers to the HDX and the Naim dac. It must be at least 10 years out of date.
The hamburger menu in dark mode, when used on a tablet in portrait, is barely recognizable.
As I now suddenly noticed, the logo is top middle. Can you find it?
@RexManning the show/hide menu at the top on a desktop is highly annoying!
The website logo is too small, as it appears on a desktop or as shown here on a mobile.
Find a dealer?
Which Universe? Iām not ready for that!
It doesnāt work either.
That said Naim Universe might be a preferred option!
Has someone been smoking something designing this as I may need to do so to understand it!
My local dealer of almost 35 years is no longer listed.
Out of curiosity I had a quick look at the new website in Italian, I have to say that the translation is arguable and incoherent.
If I may help, I would like to mention some examples found here and there (Iāve seen other stuff too but I canāt remember what and where):
- āFontiā should be āSorgentiā (sources).
- The ND5 XS 2, NDX 2, NSS 333 and ND 555 are all called differently. The should all be called āLettori streamerā or āStreamerā or āLettore audio di reteā. Surely not āGiocatore di reteāā¦ that sounds like a video-game.
- āAmplificatori streamingā sounds odd to me, I would go for āAmplificatori all-in-oneā. The same goes for āAltoparlanti collegatiā referring to the Mu-So. āDiffusori all-in-oneā would sound much better.
I also found some German mixed with Italianā¦
I am viewing on mobile -
In the menu, under the heading NAIM UNIVERSE there is a link to PARTNERS.
In the footer at the bottom of the page (all pages) under the heading NAIM AUDIO there is a link to PARTNERSHIPS.
Both of these appear to just take you back to the start of the video on the homepage!
I was expecting to read about Bentley, Boats or even FOCAL but it didnāt take me there!
The website doesnāt āgrabā, the moving images reminiscent of the āhave Flash will use itā bad old days of web design doing quite the reverse. As well as too much movement/distraction, the seemingly random and certainly meaningless images of hands and of a personās naked back/shoulders, also close-up of cooling fins, and a Bentley grille hardly say "come on in, this is about hifi, let alone about realistic recreation of music. Other than the brief Bentley grille view possibly catching the eye of a Bentley fan, I doubt the images do anything other than annoy most visitors. In terms of constructive criticism, I suggest dropping all the present moving images, and replace them with a slowly changing slideshow featuring various images (which could be moving) of musicians playing (e.g orchestra / jazz band / string quartet / singer / guitar player / etc., either interleaved with, or pictured alongside, simple clear still images of several key/iconic items across the Naim range, one per musicians image.
On the subject of odd imagery, though not moving, part of the way down the home page, alongside the words āJoin the communityā, is a girl holding her hand around her eye as if symbolising magnifying something, alongside which is a picture of what to all intents and purposes looks like a washing machine with a red illuminated door surround. I know itās not a washing machine, but it creates an impression of being on some general purpose electrics website rather than a specialist hifi one, let alone a quality brand.
Better if the focus on an eye changed focus on an ear, like the girl at the top of the Focal home page, or other indication of listening, and if a second image is wanted change the āwashing machineā to an image of something that is clearly hifi kit, not something an un-knowing person would not recognise.
First impression of the site was so poor that I was moved to check that it wasnāt started on April 1st. (But perhaps the site went live that day?)
Also as others have mentioned the website jumps around when trying to browse. (Using Safari on an iPad.)
Given the above, unless I had good reason to really want to persevere Iād abandon the site in two minutes. Perhaps the jumping will settle down, so Iāll look again in a couple of days.
Others have pointed to language and inconsistencies, and a good example is if you choose to use the ācompareā function on power amps - the result is hardly helpful, let alone inspiring, with mixed language, and missing data: Product comparison | Naim audio
Beyond that, at this point I have a quick, if minor, observation regarding one of the few pages I managed to land on, the power amps page under separates (Link: Power amplifiers - Mono power amplifier | Naim audio): The subtitle under Statement says mono power amplifier - it is, but better terminology I suggest is monoblock. And the 350 subtitle says power amplifier just like the others excluding Statement - it would be better as monoblock. And finally the others would each be better subtitled stereo power amplifier.
OK, I accept that Iām a Luddite dinosaur, butā¦ā¦
Itās very silly that the four streamers, all of which do exactly the same thing, are given four different descriptions.
Regardless of the obvious errors and omissions the whole look/feel and layout of the site is not very attractive or commensurate with a high end HiFi manufacturer such as Naim, possibly not very constructive but there you go, I lasted about 3 minutes.
Iām in my 30ās so Iām younger than some on here (only mentioning because I assume the aim of this refresh is to attract new customers from a younger demographic) and what attracts me the most to a website when Iām looking at audio equipment is a site that loads quickly, is simple to navigate, gives clear info and works well. Otherwise it becomes easier to put your question into google.
Back when I was first looking into audio I didnāt even understand what equipment I needed to put together to make music work and didnāt know I would need to buy speaker cables separately.
Maybe consider a getting started page that really dumbs it down. Your categories already assume people know the correct terms for what they are looking for. I honestly really struggled to pick the right category to find the uniti series and donāt understand why it isnāt just called uniti series in the drop down. Make clear that the atom/star/nova are just add speakers systems
Also maybe have example full system options so people know what to pair with what. Like on the ndx2 page says pairs with and link it to the things you would buy with it.
All the moaning about the old website , and here they go again !!
Personally I like it
Itās simple to follow , yes might be a couple of issues that need to be ironed out but overall itās a big improvement
I like how the discontinued products are now under one location
Thereās nowhere where the members of a āfamilyā can be viewed together (or if there is, I havenāt found it). OK - I know they can inter-operate but I would have expected the NC 200s to be viewable together and the NC 300s viewable together as obvious systems. As it is, you have to search through multiple pages and just hope the penny drops that this āXā naturally partners that āYā. Similarly, youād expect an NDX2 or ND5 XS 2 to be partnered with, say, a Supernait. On this forum, weād know that - but a potential new customer?