Morning @Endon
Thats a good question and in a nutshell no there isnt always an easy way of telling. However at the risk of sounding patronising (not my intention) we can through experience learn to decode the marketing double speak and misleading BS sometimes used.
Specialist websites and forums are great places to learn and share information and often doing a little bit of homework/research can be helpful.
As I say, a lot just comes down to experience and accumulated knowledge of which labels/companys tend to care, are honest and reliable and which to avoid.
Making vinyl records is a very skilled artisan process with many stages for things to go wrong. So for example a company states “Cut direct from the original analogue master” and credits a reputable name brand mastering engineer (Gray, Grundman etc) along with a reputable pressing plant. Ok, we cant always be 100% sure that the original master was used, but the other ingredients like mastering engineer etc can often be easily confirmed. Now, reputable mastering engineers have quality reputations for a reason and its not in their interests to do crappy mastering work from a poor source, so taking all the ingredients as a whole we can see this is a recipe for a quality record which doesnt come cheap.
We have to be very careful and excercise a healthy degree of cynicism when considering the marketing blurb relating to mastering. In my example above, using words like “Cut direct from the original master tape” assuming all the other manufacturing ingredients bode well from a reliable label, at least strongly suggest that these are people who know what there doing, “Cut Direct…” being the important descriptor as it suggests that the master lacquer was in fact just that.
Of course, the above is the purist approach in an ideal world, for various reasons an original master tape might not be available or useable and this is where some record companies get tricky.
Many use ambiguous marketing descriptions like for example “remastered from original tape” which on the face of it might look good, but what it could and often does really mean, is that way back when an analogue tape was digitised and transferred to CD and a vinyl record is now being made from the CD file.
Beware public domain semi bootleg labels like WaxTime, Doxy, Dol etc
Similarly just saying a record is mastered from an analogue tape tells us nothing, what analogue tape? If the company had actually used an original master and cut from that or even a fresh HiRes transfer then you would reasonably think the company would trumpet the fact in its marketing.
At the end of the day though a good sounding record (or as good as it can be) is a good sounding record and once released we can hear if the company did a decent job or not. Which brings me to the current trend for Pre Ordering records, which in most cases imo is just another marketing ploy to get us to buy records we havent heard and for companies to shift crap on to the less discerning punter. Back in the day iirc pre ordering records was unheard of, you might get a friendly shop to hold a copy for you, but now it seems that almost everything is up for pre order and people are happy to go along with it, buying records blind (deaf?) And then hollering in dissapointment when what they recieve sounds terrible or is horribly pressed etc.
So unless a record is genuinely very limited (the vast majority aren’t) and its probity can be relied upon its better in my view to wait until its released and see how well its recieved.
Hope this goes some way to try and give you an answer and for me to have a bit of a ramble