Although I had previously bought two DateJust’s one for both myself and Mrs O from the store, back in 2020 I was asked to come into the store to setup this ‘Customer Profile’.
It was a simple process, took my driving licence which they checked to ensure that I lived in the area - the store told me hat they would only deal with people who lived local to the store and if people who lived closer to another store tried to register they wouldn’t be allowed - this was to stop people registering in different locations and obtaining multiple copies of ‘Hot Watches’ which were then flipped.
I was asked which watches I wanted to ‘Express an Interest’ in - No Date Submariner, BLRO and CHNR GMT’s and that was that off home I went.
Three weeks later I received a call to say that my ND Submariner was available for me to collect. I did get a call some 12 months later to say that I could have a CHNR but as I was in the process of moving house I had to decline, never heard about the BLRO.
I have been through the same process at my new AD and again received watches I was interested in very quickly. Over the years I have learnt to avoid the super popular models as you have to spend a lot in-store to get anywhere near the top of the ‘Okay its their turn’ list and that is something I’m not prepared to do.
My love for Rolex has wained over the years, my Submariner and DJ have gone and I plan to sell my Sea Dweller later this year, the only Rolex I will probably keep will be the Explorer II. I would rather investigate watches from other brands that give me a different look to the traditional Rolex.
You’d be surprised how many of these pieces are still around, as people usually keep them more for sentimental than any other reasons. As most are beyond repair and it would not make any financial sense to have them restored.
WD and Rolex do not have any records of number of watches produced during and around the First World War and not long after they left London, where they started, and moved to a tax heaven, due to the British government tax on imported parts that WD needed at the time.
The rest as they say is history.
For what you pay for a Sea Dweller you should be able to use it to do almost anything, a motorcycle ride shouldn’t cause it any issues, digging up your driveway or similar with a jack-hammer now that maybe an issue.
The BLRO on jubilee. The GMT with this bracelet is probably the comfiest watch I own but surprisingly the 126610 on oyster runs it really close. Happy bank holiday weekend everyone.
